At C-IN2, our mission is simple: make every man look good and feel confident. Born in New York more than two decades ago, we set out to shake up men’s underwear. Back then, the category was safe, predictable, and honestly… boring. We believed the closest thing to your skin should do more than just cover you — it should empower you.

Our Past

From day one, we combined precision engineering with bold design to redefine what men’s underwear could be. Fabrics were upgraded. Fits were sculpted. The contour pouch was reimagined to deliver support and confidence. That balance of performance and sex appeal became the DNA of C-IN2.

Our Present

Today, C-IN2 is trusted by customers worldwide who know the difference the right fit makes — and who aren’t shy about telling us when we get it wrong. That honesty keeps us sharp. Every collection is built with intention:

• Core — the go-to cotton classic that always feels (and looks) right.
  
• Bold styles like jocks, thongs, dash briefs, and limited-edition fashion drops designed to stand out

Each piece is tested, refined, and crafted to last — because underwear should never just be “basic.”

Our Ethos

We design for every body. For the guy who lives in boxer briefs. For the one who swears by thongs. For everyone in between. Inclusivity, confidence, and uncompromising quality are non-negotiable. We don’t follow trends. We engineer performance.

Our Future

We’ve spent over twenty years redefining men’s underwear — but we’re just getting started. Expect more innovation in fabrics, more fearless design, and more ways to feel confident in your skin. From underwear to swim to whatever comes next, we’ll keep pushing boundaries and delivering pieces built to fit, built to last, and made to stand out.

This isn’t just underwear.

This is C-IN2.